<p>Sangre llama a sangre. (Blood cries out to blood.)—Latin American aphorism</p><p>The common "blood" of a people&mdash;that imperceptible flow that binds neighbor to neighbor and generation to generation&mdash;derives much of its strength from cultural memory. Cultural memories are those transformative historical experiences that define a culture, even as time passes and it adapts to new influences. For oppressed peoples, cultural memory engenders the spirit of resistance; not surprisingly, some of its most powerful incarnations are rooted in religion. In this interdisciplinary examination, Jeanette Rodriguez and Ted Fortier explore how four such forms of cultural memory have preserved the spirit of a particular people.</p><p><i>Cultural Memory</i> is not a comparative work, but it is a multicultural one, with four distinct case studies: the image of Our Lady of Guadalupe and the devotion it inspires among Mexican Americans; the role of secrecy and ceremony among the Yaqui Indians of Arizona; the evolving narrative of Archbishop Oscar Romero of San Salvador as transmitted through the church of the poor and the martyrs; and the syncretism of Catholic Tzeltal Mayans of Chiapas, Mexico. In each case, the authors' religious credentials eased the resistance encountered by social scientists and other researchers. The result is a landmark work in cultural studies, a conversation between a liberation theologian and a cultural anthropologist on the religious nature of cultural memory and the power it brings to those who wield it.</p>

"Everyone knows 'drunk driving' is a 'serious' offense. And yet, everyone knows lots of 'drunk drivers' who don't get involved in accidents, don't get caught by the police, and manage to compensate adequately for their 'drunken disability.' Everyone also knows of 'drunk drivers' who have been arrested and gotten off easy. Gusfield's book dissects the conventional wisdom about 'drinking-driving' and examines the paradox of a 'serious' offense that is usually treated lightly by the judiciary and rarely carries social stigma."—Mac Marshall, Social Science and Medicine

"A sophisticated and thoughtful critic. . . . Gusfield argues that the 'myth of the killer drunk' is a creation of the 'public culture of law.' . . . Through its dramatic development and condemnation of the anti-social character of the drinking-driver, the public law strengthens the illusion of moral consensus in American society and celebrates the virtues of a sober and orderly world."—James D. Orcutt, Sociology and Social Research

"Joseph Gusfield denies neither the role of alcohol in highway accidents nor the need to do something about it. His point is that the research we conduct on drinking-driving and the laws we make to inhibit it tells us more about our moral order than about the effects of drinking-driving itself. Many will object to this conclusion, but none can ignore it. Indeed, the book will put many scientific and legal experts on the defensive as they face Gusfield's massive erudition, pointed analysis and criticism, and powerful argumentation. In The Culture of Public Problems, Gusfield presents the experts, and us, with a masterpiece of sociological reasoning."—Barry Schwartz, American Journal of Sociology

This book is truly an outstanding achievement. . . . It is sociology of science, sociology of law, sociology of deviance, and sociology of knowledge. Sociologists generally should find the book of great theoretical interest, and it should stimulate personal reflection on their assumptions about science and the kind of consciousness it creates. They will also find that the book is a delight to read."—William B. Bankston, Social Forces

In 1998, Don Nichols returned regularly to Iowa from his life and job in Washington, D.C., to be with his dying father and to oversee his parents’ investments. A veteran investor and investment author, Nichols found that managing the portfolio entrusted to him brought a larger understanding of mortality, family, love, work, and the choices he had made as “an agri-kid who took the road out of town and kept going.” In this insightful and money-wise book that grew out of that experience, he merges the emotions of a dutiful son with the actions of a knowledgeable investor.